Business Consulting

With annual GDP growth consistently above 9% and newly-gained status (as of May 2007) as the world’s fourth largest economy, few will deny that China is one of the world’s most desirable destinations for business growth. However, choosing the right strategy and tactics to capitalize on China’s growth opportunity is crucial for success.

China Crest helps multinational companies design and execute their China business strategy. One of the key differentiating factors for China Crest’s service offering is the focus on operations and willingness to assist our clients in a very hands-on, detail-oriented way. Our service is not limited to advice and reports; we focus on results.

• Market Analysis, Feasibility Studies, and Market Entry Advisory Services
  
  China is not a “market of 1.4 billion customers” for every business. The geographic, socioeconomic, and infrastructure variations across this vast country require that you carefully identify and target your customer base, and take a realistic look at your products and services and assess their fit for the China market, competitive positioning, and pricing, among many other factors. China Crest provides clients with a realistic assessment of market opportunities in China and advises them on strategies and tactics for market entry that maximize opportunity, save time, and minimize risk.
  
  
• New Business Development
  
  China presents new business opportunities every day. China Crest combines creativity, resourcefulness, excellent industry and government connections, and a hands-on approach to ensure our clients’ products and services are well exposed and well represented.
  
  
• Sales and Channel Management
  
  Selling to Chinese end users requires a sound understanding of their value perceptions and an excellent channel management strategy. China Crest regularly assists clients with their sales plans and channel strategy and execution. From finding interested customers, to establishing and managing a distribution channel, to competing in a bid, China Crest can help ensure that your plans and strategies turn into revenue for your China business.
  
  
• Marketing
  
  Simply put, a marketing strategy in China will likely be quite different from marketing strategies for the same products and services in other parts of the world. Chinese consumers have sensibilities and value perceptions of their own. China Crest helps our clients understand those perceptions and tailor marketing strategies so that messages and value propositions are delivered to well-targeted audiences in a way that increases consumer acceptance and drives business growth.
  
  
• Human Resources Consulting
  
  China Crest’s years of experience in a variety of industries reveal that the number one factor for success when doing business in China is the quality of the people involved. China Crest specializes in human resources consulting services, including organization design, recruiting of key staff, HR training and management. China Crest also advises its clients on how to grow and retain a healthy organization that is effective in the local business culture and acts in alignment with your corporate policies and culture.
  
  
• R&D Center / Factory Setup
  
  China’s role as a supplier to the world has evolved rapidly in recent years. Once a provider of low-cost goods, China has quickly grown into a cost-effective provider of quality products, and indeed, a contributor to the world’s product and service innovations. Many Western companies are seeking to take advantage of this highly productive and cost-effective supply base. China Crest has rich experience in advising companies on the establishment of factories and R&D centers and executing on those ideas. Through China, and through China Crest, you can take advantage of an impressive supply base and efficient mechanisms for bringing your products and services to the world.
  
  
• Joint Venture / Partnership Establishment
  
  Anywhere in the world, and especially in China, carefully selected local partners can add tremendous strength and leverage to your business. China Crest can assess your company objectives, advise on the benefits and risks of a partnership, and find partners who add value and leverage to your Chinese operations and who cooperate in ways that support your business objectives. Upon request, China Crest can also oversee the partnership to ensure that all parties deliver on their commitments and that the cooperation is executed according to plan.